{"id":357,"date":"2009-03-19T10:58:39","date_gmt":"2009-03-19T09:58:39","guid":{"rendered":"http:\/\/www.creapage.com\/?p=357"},"modified":"2009-05-12T15:31:34","modified_gmt":"2009-05-12T14:31:34","slug":"miss-dior-cherie-le-marketing-sincere","status":"publish","type":"post","link":"https:\/\/www.creapage.com\/?p=357","title":{"rendered":"Miss Dior Ch\u00e9rie &#038; le marketing sinc\u00e8re"},"content":{"rendered":"<p><a href=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/03\/aufeminin.jpg\"><\/a>Pour une fois je ne suis pas d\u00e9\u00e7ue par le marketing d&rsquo;un parfum et \u00e7\u00e0\u00a0 je le dois \u00e0\u00a0 Miss Dior Ch\u00e9rie.<\/p>\n<p>Petit retour en arri\u00e8re\u00c2\u00a0: \u00c2\u00a0il y a quelques ann\u00e9es je tr\u00e9pignais d&rsquo;impatience en attendant le IT Perfume Flower Bomb de Viktor &amp; Rolf. Le nom du parfum, sa bouteille, tout me donnait envie. Le marketing teasing\u00c2\u00a0aidant je me suis fait une id\u00e9e pr\u00e9cise de l&rsquo;odeur. Finalement le jour o\u00f9 je l&rsquo;ai enfin senti j&rsquo;ai \u00e9t\u00e9 d\u00e9\u00e7ue ! D\u00e9\u00e7ue de cette odeur trop sucr\u00e9e qui contraste trop avec l&rsquo;image dure \u00ab\u00a0bombe de fleur\u00a0\u00bb vendue par les magazines.<\/p>\n<p>Alors quand j&rsquo;ai vu la campagne Miss Dior Ch\u00e9rie, toute acidul\u00e9e pop, l\u00e0\u00a0 encore j&rsquo;ai imagin\u00e9. Et devant le comptoir du Printemps je n&rsquo;ai pas \u00e9t\u00e9 d\u00e9\u00e7ue. L&rsquo;univers de la pub est superbement r\u00e9sum\u00e9 dans ce flacon.<\/p>\n<p>Donc MERCI et BRAVO pour une sublime \u00e9x\u00e9cutio cr\u00e9ative digitale, et une belle int\u00e9gration de la campagne en socia m\u00e9dia.<\/p>\n<p>J&rsquo;ai vu le <a href=\"http:\/\/beauty.dior.com\/fra\/fr\/woman\/woman-fragrance\/layout-fullscreen\/miss-dior-cherie.html\" target=\"_blank\">journal intime<\/a><\/p>\n<p><a href=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/03\/missdior.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-360\" title=\"missdior\" src=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/03\/missdior-300x191.jpg\" alt=\"missdior\" width=\"300\" height=\"191\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/03\/missdior-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-361\" title=\"missdior-2\" src=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/03\/missdior-2-300x192.jpg\" alt=\"missdior-2\" width=\"300\" height=\"192\" \/><\/a><\/p>\n<p>sa campagne sur Au Feminin et une galaxie de blogs fifilles &#8230;<br \/>\n<a href=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/03\/aufeminin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-358\" title=\"aufeminin\" src=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/03\/aufeminin-300x172.jpg\" alt=\"aufeminin\" width=\"300\" height=\"172\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.creapage.com\/?p=357\"><\/a><p>Pour une fois je ne suis pas d\u00e9\u00e7ue par le marketing d&rsquo;un parfum et \u00e7\u00e0\u00a0 je le dois \u00e0\u00a0 Miss Dior Ch\u00e9rie.<br \/>\nPetit retour en arri\u00e8re\u00c2\u00a0: \u00c2\u00a0il y a quelques ann\u00e9es je tr\u00e9pignais d&rsquo;impatience en attendant le IT Perfume Flower Bomb de Viktor &amp; Rolf. Le nom du parfum, sa bouteille, tout me donnait envie. Le  &#8230; <a title=\"Miss Dior Ch\u00e9rie &#038; le marketing sinc\u00e8re\" class=\"read-more\" href=\"https:\/\/www.creapage.com\/?p=357\" aria-label=\"En savoir plus sur Miss Dior Ch\u00e9rie &#038; le marketing sinc\u00e8re\">Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[32],"class_list":["post-357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes","tag-campaign"],"_links":{"self":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=357"}],"version-history":[{"count":2,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts\/357\/revisions"}],"predecessor-version":[{"id":481,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts\/357\/revisions\/481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}