{"id":180,"date":"2009-01-09T16:39:48","date_gmt":"2009-01-09T15:39:48","guid":{"rendered":"http:\/\/www.creapage.com\/?p=180"},"modified":"2009-05-20T19:26:45","modified_gmt":"2009-05-20T18:26:45","slug":"orm-strategy-au-secours-de-mon-identite-numerique","status":"publish","type":"post","link":"https:\/\/www.creapage.com\/?p=180","title":{"rendered":"ORM Strategy au secours de mon identit\u00e9 num\u00e9rique"},"content":{"rendered":"<p>Derni\u00e8rement le sujet\u00c2\u00a0dont il faut parler\u00c2\u00a0dans notre profession c&rsquo;est l&rsquo;identit\u00e9 num\u00e9rique. En effet quand on voit la\u00c2\u00a0rapidit\u00e9 avec laquelle une campagne\u00c2\u00a0de d\u00e9nigrement peut porter atteinte \u00e0\u00a0 l&rsquo;identit\u00e9 num\u00e9rique d&rsquo;une personne publique ou morale et la lenteur pour que les effets disparraissent sur l&rsquo;image, le positionnement et \u00e0\u00a0 titre d&rsquo;exemple sur le r\u00e9f\u00e9rencement; on comprend que c&rsquo;est devenu un sujet essentiel pour les agences d&rsquo;o\u00f9 une concurrence tr\u00e8s active sur les outils pour g\u00e9rer la crise d&rsquo;identit\u00e9 num\u00e9rique.<\/p>\n<p>Quelques exemples de produits \u00e0\u00a0 suivre :<\/p>\n<ul>\n<li><a href=\"http:\/\/www.reputationadvisor.com\/\" target=\"_blank\">Reputation Advisor<\/a> : Daniel Dessinger sp\u00e9cialiste search marketing chez MarketNet.<br \/>\n<a href=\"http:\/\/www.reputationadvisor.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-182\" title=\"reputation-advisor\" src=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/01\/reputation-advisor-300x183.jpg\" alt=\"reputation-advisor\" width=\"300\" height=\"183\" \/><\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/www.naymz.com\/\" target=\"_blank\">Naymz<\/a> : qui propose une strategy SEO pour stopper les effets n\u00e9gatifs du r\u00e9f\u00e9rencement en remontant les liens positifs.<br \/>\n<a href=\"http:\/\/www.naymz.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-183\" title=\"naymz\" src=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/01\/naymz-300x220.jpg\" alt=\"naymz\" width=\"300\" height=\"220\" \/><\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/www.trackur.com\/\" target=\"_blank\">Track UR<\/a> : Outil pour g\u00e9rer des alertes SEO<br \/>\n<a href=\"http:\/\/www.trackur.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-184\" title=\"trackur\" src=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/01\/trackur-300x178.jpg\" alt=\"trackur\" width=\"300\" height=\"178\" \/><\/a><a href=\"http:\/\/www.naymz.com\/\"><\/a><\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"http:\/\/www.web-reputation.com\/\" target=\"_blank\">Web-reputation<\/a><\/strong> &#8211; A suivre car c&rsquo;est un cabinet d&rsquo;avocats Hington Klarsey sp\u00e9cialiste en droit \u00e0\u00a0 l&rsquo;image qui regroupe tous les acteurs de la gestion de crise : Agence de communication, Cabinet d\u00a0\u00bb\u2122avocats et Cabinet d\u00a0\u00bb\u2122intelligence \u00e9conomique.<br \/>\n<a href=\"http:\/\/www.web-reputation.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-181\" title=\"hington-klarsey\" src=\"https:\/\/www.creapage.com\/wp-content\/uploads\/2009\/01\/hington-klarsey-300x194.jpg\" alt=\"hington-klarsey\" width=\"300\" height=\"194\" \/><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.creapage.com\/?p=180\"><\/a><p>Derni\u00e8rement le sujet\u00c2\u00a0dont il faut parler\u00c2\u00a0dans notre profession c&rsquo;est l&rsquo;identit\u00e9 num\u00e9rique. En effet quand on voit la\u00c2\u00a0rapidit\u00e9 avec laquelle une campagne\u00c2\u00a0de d\u00e9nigrement peut porter atteinte \u00e0\u00a0 l&rsquo;identit\u00e9 num\u00e9rique d&rsquo;une personne publique ou morale et la lenteur pour que les effets disparraissent sur l&rsquo;image, le positionnement et \u00e0\u00a0 titre d&rsquo;exemple sur le r\u00e9f\u00e9rencement; on comprend que  &#8230; <a title=\"ORM Strategy au secours de mon identit\u00e9 num\u00e9rique\" class=\"read-more\" href=\"https:\/\/www.creapage.com\/?p=180\" aria-label=\"En savoir plus sur ORM Strategy au secours de mon identit\u00e9 num\u00e9rique\">Lire la suite<\/a><\/p>\n","protected":false},"author":1,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[85],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-industry"],"_links":{"self":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180"}],"version-history":[{"count":5,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/posts\/180\/revisions\/586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creapage.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}